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Plastic Neutrality

Written by

Saka Pradhana

on

1 minute to read

WHAT IS A PLASTIC NEUTRAL PRODUCT?

A Plastic Neutral Product is a product that ensures the recovery of an equivalent amount of plastic as was used in producing it. With Plastic Bank, companies can neutralize their product’s plastic footprint and beyond. They are able to help improve lives and uplift communities while cleaning the environment.

WHY GO PLASTIC NEUTRAL?

  • Do Good & Share the Journey: While striving to integrate more sustainable manufacturing practices, neutrality can be a product’s first milestone on a path towards regenerative impact, and a brand’s stand against plastic pollution. And plastic neutral companies are able to share the journey with their customers.
  • Increase Sales and Boost Brand Loyalty : Retail trends show consumers are eager to support companies that value sustainability.

81% of global consumers say it is extremely or very important that companies implement programs to improve the environment.

73% of global consumers say they would ‘definitely or ‘probably’ change their consumption habits in order to reduce their footprint

HOW IT WORKS

Plastic Bank works with partners to collect and recycle plastic in an amount that is equal to what was used to produce a product. Our blockchain system ensures all claims are certified and audit-proof.

  1. Customers calculate their product’s plastic footprint. They can chose to neutralize all of their products or a specific line.
  2. Plastic Bank calculates the equivalent amount of Social Plastic Collection Credits necessary to fulfill the neutrality promise.
  3. SPCCs are distributed to our ecosystems to support our collectors and the infrastructure needed to extract the desired plastic volume.
  4. Partners view their verified impact data on a personalized dashboard.

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